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2013 Zai Bentley co-brand takes ultra-premium to dizzying new heights

$10,000 Bentley skis take ultra-premium to dizzying new altitudes

13 March 2013

Bentley, which, it's fair to say, already dominates the ballers-and-Bond-villains end of the super-luxury market, extends the franchise with this latest release – a pair of limited-edition designer skis priced at over $10,000. The skis, designed and built by top Swiss ski brand zai AG, launched recently at the Geneva Motor Show, alongside the new Flying Spur.

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