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Amouage Factory in Muscat, Sultanate of Oman

A view of the interiors of the visitor centre at the Amouage Factory in Muscat.

Amouage - Oman's Fragrant Gift of Kings

19 June 2013

Founded over a quarter of a century ago, Amouage is a niche

luxury fragrance house that draws inspiration from its birthplace of the

Sultanate of Oman, infusing reference points from a rich and colorful

heritage that fires the imagination of all who come into contact with

its wonderful products. Amouage is derived from Frankincense (also

called Olibanum) an aromatic resin obtained from trees of the genus

Boswellia, particularly Boswellia sacra. In the year 1983, at the

request of Sultan Qaboos bin Said, Sayyid Hamad bin Hamoud al Busaidi,

then Minister of the Diwan of the Royal Court, Amouage founded the

company in order to reconnect with the Arab tradition of luxury

perfumes. Their first perfume launched in 1984 under the same name was

designed by Robert Guy. The design of the bottle - gold, silver and

semi-precious stones - is entrusted to Asprey London, a sign of luxury.

Amouage was elected as the “Product of the Year” at Cannes in 1991.


is a lifestyle sought after by only the most sophisticated and

discerning international consumer. Today, it has a stellar following

around the world including Royals, global leaders and some of the most

celebrated names in film, television, fashion, sport and music. At the

heart of the brand “Amouage” lies a signature accord that cultivates the

ultimate luxury of being unique and distinctive, that draws in line

with the destination Oman.

The perfume brand has evolved in Oman

through Amouage’s existing premises in Muscat. The two-storey perfumery

opened its doors to visitors to view the various stages of perfume

manufacturing from ingredient maceration to bottling and packaging as

well as explaining the perfume extraction process.

Amouage’s new

Factory & Visitors’ Centre is intended to become a staple tourist

destination and has been especially built for guests fully to experience

the brand’s essence and DNA. This new state-of-the-art Factory and

Visitors’ Centre in Muscat, Oman can be visited by tourists during


Text and images courtesy of Oman Tourist Office, India

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