1 / 21
Brands young women love: Chanel

The 20 brands young women want most

15 November 2014

In what has to be the best collaboration between equity researchers and a teenage fashion magazine, Goldman Sachs has joined forces with Teen Vogue to produce the definitive "Teen Vogue-Goldman Sachs Brand Affinity Index." To find the top 50 brands, Goldman "polled over 1,200 Teen Vogue 'It Girls' on roughly 350 brands.

Respondents scored brands based on awareness, favorability, and word-of-mouth" — an important facet in our social media world where peer opinion is more easily available. The composite index measured the average of those three scores, excluding brands with low favorability scores (where favorability was one standard deviation below the mean).

What to read next

Veterans Can Get Great Rates With A Refinance

You could save big by reducing your rate with a VA home refinance. Compare quotes and take advantage of your benefits!

Military-Grade Sunglasses Now Available to Public

New military grade sunglasses are selling for 75% OFF! Finally available to the public!

She's With Us, That's Why #ImWithHer.

Hillary is fighting for all Ameircans. Join her campaign today if you have her back.

You'll Love This Disney Movie Club Offer!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Flatten Abs with These 13 Exercises

Click here to learn your “Tummy Type” with the help of fitness maven Denise Austin.

Banks "Outraged" by Brilliant Home Payoff Method

Before you pay your next mortgage you should see this. Millions of homeowners are already amazed. If your bank knew you did this, they'd freak!