While most recent biggies such as 'Chennai Express', 'Goliyon Ki
Rasleela: Ram - leela' , 'Krrish 3' and 'Boss' have stuck to all- out
publicity blitzkrieg before release, flooding television, radio and... more 
While most recent biggies such as 'Chennai Express', 'Goliyon Ki
Rasleela: Ram - leela' , 'Krrish 3' and 'Boss' have stuck to all- out
publicity blitzkrieg before release, flooding television, radio and
the Internet with promotional activity, YRF honcho Aditya Chopra
preferred to be low- key with the marketing of 'Dhoom 3'. In the
vernacular market, 'Dhoom 3' is doing better in its Telugu version than in Tamil. A reason for that could be the release of Biriyani, a Tamil biggie, on the same day. less 
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Yahoo India Movies
Mon 23 Dec, 2013 2:30 PM IST