''When we used to work we never went out of our way to promote a movie. There used to be hardly 4-5 interviews. We were hardly seen doing promotions. There were not many channels or media like today. ... more 
''When we used to work we never went out of our way to promote a movie. There used to be hardly 4-5 interviews. We were hardly seen doing promotions. There were not many channels or media like today. Just one or two event and the news about it would be there everywhere. However, times have changed. Now, you have to go all out and blow your own trumpet saying that this is our film or this is our product please come and watch because there's so much happening around at the same time which causes lot of distraction for audiences. less 
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Business of Cinema
Tue 24 Dec, 2013 2:30 PM IST