"It was important that the winner represents local designers," say award givers Farfetch.com
"We had eight tastemakers from around the world recommend one boutique each, after which our online community votes to select three finalists," explains Susanne Tide-Frater, brand and strategy director, Farfetch.com. "We pick the winner based on how strong a direction the store has, the inventory, store experience and of course, the personality of the owners." "It was important to us that the winner represents local designers as well," Tide-Frater explains.
To celebrate the honour, the store hosted a party last night, where Sonam Kapoor was the guest of honour. Other celebrities who attended included Jacqueline Fernandez, Masaba Gupta, Simone Singh, Farhad Samar and more.
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- Rochelle Pinto
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