The event was the press meet of the IIFA awards 2013. This year IIFA will be celebrating 100 years of Indian Cinema. The award ceremony will be held in Macau. At the press meet there was another announcement that first look of the upcoming Bollywood movie 'Santa Banta' will be showcased at the awards. At the event were present Bollywood personalities like Neha Dhupia, Sophie Choudhary, Shabana Azmi, Boman Irani, R Balki, Lisa Haydon, Pritam Chakraborty, Vir Das, Sushant Singh Rajput and Ayushmann Khurrana.